The dot Marketing package is for the forward thinking business owner who is serious about the internet as an area of growth. The dM package leverages Akenova’s consulting experience in the area of online marketing. In addition to having all the benefits of the basic dot Architect platform, the dM package harnesses the power of various online marketing programs to grow the client’s business online:
Email Marketing
Email Marketing has proven itself to be one of the most efficient online marketing channels. Akenova facilitates the entire email marketing process right from collection of email addresses on the store front to deployment, tracking and analysis of email campaign performance.
Search Engine Marketing (SEM)
As part of the DAP package Akenova typically focuses on the three Tier 1 (Google, Yahoo, MSN) engines for its PPC programs. However, depending on client budgets & preferences they may choose to focus on a single engine or combination thereof.
Search Engine Optimization (SEO)
Akenova strategically implements best practices for SEO for its clients as part of the SEO package. Additionally it keeps its clients up-to-date on the latest SEO techniques ranging from back-linking to integration of User Generated Content (UGC)
Affiliate Marketing
Affiliate marketing has been around for a while and now has proven to be a high-growth channel for online marketers. A strong, well-incentivized affiliate program can grow sales exponentially in a relatively short period of time. Akenova focuses on optimizing the efficiency of this channel from day one by monitoring the extent and depth of marketing offers extended to affiliate partners.
Shopping Malls
Akenova recognizes the importance of the presence of a consumer brand on high-traffic shopping mall sites such as Amazon & Ebay. To facilitate this initiative Akenova offers pre-built integrations (through APIs) with the most popular malls.
Comparison Shopping Engines
Shopping engines remain a key component of the marketing mix for brands that seek to maximize their exposure. Akenova uses a combination of paid & free shopping engines to gain exposure for their client’s brands at the lowest possible costs.
The dot Marketing Suite (dMS) package is for the forward thinking business owner who is serious about the internet as an area of growth. The dMS package leverages Akenova’s consulting experience in the area of online marketing. The dMS package harnesses the power of various online marketing programs to grow the client’s business online:
Email Marketing
Email Marketing has proven itself to be one of the most efficient online marketing channels. Akenova facilitates the entire email marketing process right from collection of email addresses on the store front to deployment, tracking, and analysis of email campaign performance.
Search Engine Marketing (SEM)
As part of the dMS package, Akenova typically focuses on the three Tier 1 (Google, Yahoo, MSN) engines for its PPC programs. However, depending on client budgets & preferences they may choose to focus on a single engine or combination thereof.
Search Engine Optimization (SEO)
Akenova strategically implements SEO best practices for its clients as part of the SEO package. Additionally it keeps its clients updated on the latest SEO techniques ranging from backlinking to integration of User Generated Content (UGC)
Affiliate Marketing
Affiliate marketing has been around for a while and now has proven to be a high-growth channel for online marketers. A strong, well-incentivized affiliate program can grow sales exponentially in a relatively short period of time. Akenova focuses on optimizing the efficiency of this channel from day one by monitoring the extent and depth of marketing offers extended to affiliate partners.
Shopping Malls
Akenova recognizes the importance of the presence of a consumer brand on high-traffic shopping mall sites such as Amazon and Ebay. To facilitate this initiative, Akenova offers pre-built integrations (through APIs) with the most popular malls.
Comparison Shopping Engines
Shopping engines remain a key component of the marketing mix for brands that seek to maximize their exposure. Akenova uses a combination of paid and free shopping engines to gain exposure for their client’s brands at the lowest possible costs.
